Kimberly V. Legocki

Dr. Kimberly V. Legocki, St. Mary's College of California, Marketing, Social Media,  Marketing, Consumer Activism

Overview

Professional Overview: 

Kimberly V. Legocki worked for Piper Aircraft, Regal-Beloit, ATP Software, and JohnsonDiversey (SC Johnson) for 20 years before earning her doctorate from Grenoble Ecole de Management (AACSB accredited). Her research focuses on reputation-damaging issues she encountered as a marketing professional, such as boycotts, consumer activism, brand transgressions, and digital vigilantism. Kimberly's research has been published in the Journal of Consumer Marketing and the Journal of Public Policy and Marketing. She is currently co-authoring a textbook on retail marketing that will be published by Kendall Hunt Publishing in the fall of 2023.

Department: 
School of Economics and Business Administration ยป Marketing and Communications
SMC Email Address: 
Scholar Profile

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